Tuesday, February 23, 2010

Profit and Customer Service Go Hand In Hand

Profit and customer service are two most crucial factors that define the growth prospects of a firm.Regardless of how big the company is, how many subsidiaries it has and what it’s market standing is , it all comes down to two most important varialbles: Profit and customer service. Infact if we search for reasons for success of big firms, we would find some things common to most of them: the way they treat their customers and the way they learn from their behaviour.This ultimately results in their volumes increasing which would ultimatley increase their profits. Parle-G, Hindustan Unilever,Tata group of comapanies the list goes on.A firm like suzuki entered into Indian markets with zero goodwill, but it made up for it by providing models whiich were meant for target audiences.The legend of Maruti 800 ebodies maruti suzuki’s continous efforts to make products -cheaper and quality -even better.By offering customers with the best after sales service it has definetely edged out its closest rivals. All this has made it a force to reckon with and has created a brand that spells excellence and efficiency.Profit is just the end result for those service firms whole believe in excellence as they believe that it comes only by developing long lasting relatioships.It’s a cycle that needs to be maitained, go to customers with the best service, give them the best products and it's inevitable that after sometime the customers will come knocking at your doorstep.All this creates a strong network that makes a firm competetive and robust to face the changing environment.

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